Website Analytics and Performance Reporting
Kalaam Media equips our clients with powerful website analytics and performance-reporting tools driven by industry-standard applications yielding the ability to evaluate the effectiveness of their websites. The information provided enables them to understand how members of their language community are interacting with their website and the content offered. Insights gained can then be used to develop and enhance engagement strategies leveraging digital technology and social media to expand access to the website and app content for the language communities served.
Website Analytics and Performance Reports
Google Analytics is the basis for the Kalaam Media Standard Website Analytics and Performance (SWAP) reports provided to clients. The information provided to our clients is under their control, accessible online, and can be viewed in user-defined time frames. This means our client can view a report for a single day or any discrete number of days, thereby enabling them to track the impact of promotional campaigns. The website analytics and performance reports provide our clients with the following information on website visits:
- Country and city location of visitors (with map graphic visualization)
- Percentage of returning and new visitors
- Number of page views for each day and for groups of days
- Average time spent by visitors on the website
- Types of pages visited
- Type of device used to access the website (mobile, desktop, tablet)
- Operating system of device used to access the website (Android, Windows, iOS, Linux, etc.)
- Number of downloads
- Type of download (video, audio, or text)
- Title of downloaded content
- Number and identity of outbound links
- Number and identity of inbound links – note that this information can be jointly reported along with Facebook Pixel reporting data to best understand the effectiveness of Facebook promotional campaigns designed to attract visitor to the client’s website
Two SWAP reports on website performance are provided each month: SWAP Monthly and SWAP LIVE. The first is a fixed, customized Google Analytics report covering a one-month period delivered in PDF format via email. The second report covers the same data, but as a Google Analytics live report. The link to this live report is in the email and has a filter that allows the client to research and display the report data for any date range selected (e.g., last quarter, last year, a defined day range , etc.). Additional reporting data elements can be added to the standard reports.
For clients with more sophisticated reporting requirements, we provide the Advanced Website Analytics and Performance (AWAP) reporting tool. This enables a client to access the full range of Google Analytics functionality, including user-optionable filtering and reporting of a broad range of website performance information.
